About the Author
- Ingrid Bayer
- Dec 29, 2025
- 2 min read
Ingrid Bayer is an Australian entrepreneur, thought leader and unapologetic champion for women who find themselves standing at a crossroads later in life.
After decades of navigating the pressures of work, family and the relentless expectation to “hold it all together”, Ingrid discovered that the real transformation begins when everything starts to fall apart.
A former Legal Secretary turned Virtual Assistant Industry pioneer, she founded her own home-based admin business in 2008, and in 2017 she started VA Institute - a business that has supported thousands of women reclaim control of their careers and lives by building thriving home-based businesses.
Her work has reshaped the Virtual Assistant landscape in Australia, advocating for flexible, meaningful work that honours women’s strengths rather than diminishing them.
But her greatest reinvention was personal. After facing health crises, professional upheaval and the quiet grief that arrives with ageing and change, Ingrid stepped into a new chapter with honesty, humour and a fierce refusal to fade away.
She began writing the truths women rarely speak aloud: the breaking, the rebuilding, the grief, the grit, and the unexpected beauty of becoming ourselves again.
Not Done Yet - A Journey Back to You is part memoir, part map, and part rallying cry.
Through her own story and the collective stories of the women she has mentored, Ingrid offers a powerful reminder that midlife is not an ending.
It is the invitation.
The turning point.
The moment we stop shrinking and start rising.
Today, Ingrid writes, mentors and speaks to women around the country, helping them reinvent their lives, rediscover their voice and build futures that feel rich, honest and deeply aligned.
She lives in regional New South Wales with her husband Karl, where she is steadily proving that the second half of life is where the magic really begins.
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